Mingliang Zhang , Weiqi Chai , Wangda Guo , Bin Li

DOI:10.46695/ASCS.1.3.1

Abstract

PURPOSE The purposes of this paper were to: (1) study the development process of skiing knowledge network and to understand the research focus and development trend of skiing in different periods, and (2) to analyze the sub areas of ski cohesion research. METHOD Using CiteSpace visualization software of bibliometrics, a social network analysis was conducted on a total of 325 papers on 14 sports professional core journals in China Knowledge Network (CNKI) from 1990 to 2019. RESULT The research results showed that the amount of articles on skiing topics has been increased rapidly and the ski research themes change over time. In last 10 years, the main focuses of the research were Winter Olympics, ski tourism, ski industry, freestyle skiing aerials and competitive sports. The Winter Olympics, ice and snow sports and ski industry are the current and future hot research topics and frontiers. The knowledge structure consists of eight theme fields, including Winter Olympics, ski resorts, ice and snow sports, ice and snow industry, ski tourism, sports management, freestyle skiing aerials and snowboarding u-track skiing. CONCLUSION First of all, in the past 30 years, keywords in the field of ski research have undergone great changes. The Winter Olympics and ski industry topics are the current and future key research trends. In-depth research on these two topics will be an important challenge for scholars. Secondly, keyword network analysis provides new ideas and research methods for exploring the structure and development trend of the skiing field.

Key Words

China, ski, social network analysis

Weiqi Chai , Zheming Hu

DOI:10.46695/ASCS.1.3.2

Abstract

PURPOSE The main purpose of this study is to examine the structural equation model of service quality, relationship quality, satisfaction and loyalty of sports public service center in Jilin Province. METHOD The subjects of this study were the participants of 5 sports public service centers in Jilin Province. In this study, 521 data were distributed and 497 were collected. SPSS24 and AMOS were used for testing hypotheses. RESULT The results show that service quality has a significant effect on relationship quality, customer satisfaction and loyalty. Relationship quality has a significant impact on satisfaction and loyalty. Satisfaction also has a significant impact on loyalty. Finally, satisfaction plays a partial mediating role in service quality and loyalty. CONCLUSION To promote citizens' use of public sport center, marketing strategies should be implemented to improve the relationship quality and satisfaction. To this end, civil servants and public sport managers should make efforts to improve the service quality.

Key Words

Jilin province, public sport centers, service quality, relationship quality, satisfaction, loyalty

Tao Song , Shulin Liu

DOI:10.46695/ASCS.1.3.3

Abstract

PURPOSE The purpose of this study is to establish a structural equation model of the influence of risk perception on satisfaction and behavioral intention of cycling into Tibet, and to verify the relationship between natural risk, social risk, cultural risk, organizational risk, satisfaction and behavioral intention. METHOD Taking cycling into Tibet as the background, people cycling into Tibet in the past three years were taken as the main research samples. A total of 380 questionnaires were collected online for research and analysis through the WJX questionnaire network platform. Descriptive statistics, exploratory factor analysis, confirmatory factor analysis and structural equation model were used to analyze the collected data. RESULT The results showed that (1) cyclists cycling into Tibet were engaged in serious leisure and their natural risk perception positively affected their behavioral intentions. (2) satisfaction was an important predictor of their behavioral intentions cycling into Tibet. (3) social, cultural and organizational risk negatively affected satisfaction. CONCLUSION Satisfaction is an important factor in the behavior intention of cycling into Tibet. The results of this study provided some practical suggestions for the organization and management of cycling into Tibet, as well as suggestions for future studies, such as theoretical supports for tourists' behavioral intentions like revisiting Tibet.

Key Words

Cycling into Tibet, risk perception, satisfaction, behavioral intention